The World Happiness Report

BRIEF 

To produce a short animation that explains what the World Happiness Report is and how happiness is measured as part of it.

APPROACH 

We led on the scripting and design of the films. This involved working closely with the client’s experts team to develop an accessible editorial structure and approach and with their design team to create a style that’s in line with existing brand guidelines, but that brings these assets to life in a video setting.

IMPACT

The video has had over 25K views on YouTube alone.

Since the production of this animation, we have worked on several projects with the team at the World Happiness Report to further extend the profile and impact of their work.