Center for Global Development

‘The Stretch Fund’

BRIEF 

To create an animated film about the gap in development finance, and a potential solution – the Stretch Fund – that will bridge the gap. The target audience is policy makers and the development community.

APPROACH 

We took the visual style and motifs of the Sustainable Development Goals and the Center for Global Development brand guidelines to create a visual style for the film based on dynamic topography. In order to communicate the role of our client and their proposals we agreed on a visual device for the project around cogs and gears, showing how these different parts are interdependent and need each other to work as a whole.

IMPACT

We have since worked on several videos together with CGDEV.