UBS Center

Dina Pomeranz, Raising money for the state

BRIEF 

To create a series of short research explainers, including one based on Dina Pomeranz’s policy brief on the potential of a new approach to improve tax collection.

APPROACH 

We used a mobile studio to film in Dina’s offices and create a well-lit neutral backdrop. To make sure the video was as engaging and accessible as possible, we used the 5-steps approach to prompt her with questions, helping her to give natural and concise statements. We also used clearly labeled dynamic graphs to illustrate some of the main points and evidence behind her work.