UCL Centre for Education Policy and Equalising Opportunities

BRIEF 

To illustrate how the Centre for Education Policy & Equalising Opportunities addresses inequalities by understanding and improving education and wider opportunities. The audiences include early years practitioners, teachers, school leaders, further education providers, university widening participation teams and policy-makers. The message was to propose that evidence-based policy and practice is the key to equalising opportunities and that everyone can play their part.      

APPROACH 

We created a visual animation style that uses abstract shapes and textures to highlight the different access to opportunity people have from birth, using a split screen approach and momentum that shows how these differences in opportunity play out over a person’s life. It also clearly lays out the work and mission of the Centre, how they propose to help and how stakeholders and policy-makers can get involved.

IMPACT

The video formed a central part of the launch of the Centre, featuring at the official launch event and as part of stakeholder engagement and outreach.